Building a presence on YouTube is like fine tuning the engine of a car to get maximum performance. In YouTube terms, this means maximum views and maximum subscribers to your YouTube channel. The instruments you have to promote your YouTube presence for this are:
(1) The video itself,
(2) How you optimize it in YouTube and,
(3) The quality of the YouTube channel.
If you do get maximum performance out of your YouTube presence, YouTube will reward you by giving you the opportunity to monetize your YouTube videos through the YouTube Advertising platforms.
STEP 1: Go to the YouTube.com homepage and as long as you're logged into your Google account, you'll see your little login account info there. You will then see on left a little camera with a plus sign and that's where you can upload a video or you can go live streaming.
STEP 2: After clicking on upload video, you will be landed on the screen, where you can select the file to upload or you can drag and drop the video file. You can immediately add the settings for published, public, unlisted, private or you can schedule the video. You can also import videos from your Google photos drive and can start live streaming from here as well.
There is a new feature which is called "Premiere," this is where you can schedule a video and invite your followers to watch the video together with you and when the schedule date is there, the video goes public on YouTube and you can watch it together on the premiere screen.
STEP 3: While the video is uploading, you can enter basic info of the video, like, give description, set tags, etc. So, when the processing of the video is complete, pick your thumbnail and click publish. You will see that the video is live on YouTube.
To upload a video through your mobile, you have to use the YouTube mobile app. Once you start a mobile app, you will see at the top the little video icon. When you click on that icon, there are various options you can choose from:
- You can click record, if you want to create a video that you want to upload.
- You can click on go live that takes you straight into the live streaming of your video.
- You can select a video from the video library on your phone.
And then, click on next. As we saw on the desktop demo, you can add name and the description and then upload the video on YouTube from phone. Once the video is ready, you will see it in the list of the videos and then, you can go into the edit mode to add more details in the Title or in the Description and Optimize your video.
YouTube has come up with a new version of the interface to manage your videos on YouTube, it's called "YouTube Studio Beta." Not all the features have moved to the new version. For those that haven't migrated yet, YouTube will direct you to the old version of the interface or if you prefer the old interface YouTube will still give you the option to switch back to it.
• To access YouTube creator studio beta, you have to be logged in to your Google account and when you are on the youtube.com homepage, click on your little photo on the right and then, click on YouTube Studio Beta, that will take you to the YouTube Studio Beta dashboard.
• At the bottom left there is Creator Studio Classic, so, you can still switch back to the Classic format of the creator studio and again if you want to switch back to the Studio Beta, click on Creator Studio, to go back to the new interface. There are still a new features like, creating playlists, translations, transcriptions, that sit in the old version. When you select those you will go back to Creator Studio Classic.
• So, what's there to see on the dashboard, you have your latest video that you uploaded with some basic information. You can go to the Video Analytics of that particular video and then see comments. You can get a list of your channel analytics highlights, it gives you a link to your channel Analytics and your top videos of the last 2 hours.
• You can see content that YouTube presents like, YouTube news and information about creator insider. Here, they give you additional videos, where you can learn about how to use YouTube, it will also show you some ideas on how to improve your channel or in this case help navigating the new interface.
• On the left, you have your main menu. You can go into your videos analytics, check out the comments, go to the transcription of your videos and other features. In bottom, there is settings that link back to the Creator Studio Classic option, so, if you click there on videos you have a list of all the videos that you have uploaded on YouTube.
• An amazing new feature is, the "Inline Editing." If you want to quickly change the title or the description of the video, you don't have to open the video and click on edit. You can actually change it there Inline. So, there's a few things you can do Inline - edit the title and the description, get a link, promote for advertising, download or delete the video.
In the settings you can set things like:
- The currency that you are using.
- Your default experience for the Classic or for the new YouTube Studio Beta.
- You can have your channel settings like, the name of your channel, keywords and the country for your channel.
- You can check on your community, add filters, look at the moderators and the proofed users, etc.
To access YouTube studio on your mobile, you have to download the mobile app. It starts with your dashboard, this gives you an overview of:
- Your analytics of the last 28 days.
- The last videos that you uploaded.
- The last comments that you received.
- The total number of subscribers you have on your channel.
To access the menu, tap on the hamburger button on the top left and this will give you a similar list of options, that you have on the desktop version. You can go to your videos, check your playlist, check the comments, go to your Analytics and change your YouTube settings.
When you click on videos, it gives you a list of all the videos that you uploaded. For each video you see the number of views, comments, likes & dislikes. You can sort the videos by most recent, most viewed and you can look at all the videos. You can filter by draft, public, unlisted and private videos. You can look at your playlist and make some changes to your playlist.
If you click on Analytics you get more detailed stats about your videos. You can see overview and revenue that you would have made. You can look at analytics for your playlist. It also gives you Analytics of any interactive content that you have used in your videos like, click throughs or cards.
Click on editor and this will take you to a full screen video editing mode. It's a very basic video editing, so, it doesn't give you all the functionality, like, for instance imovie or Adobe Premiere. But, it does the thing for you, if you want to make some quick changes to the video.
(1) SOUND: If you click on audio and open the audio library that YouTube has, it gives you a full library of royalty free music tracks, that you can add to your video.
(2) END SCREEN: You can also add an end screen to the video and there are a number of templates you can choose from. An end screen will show during the last 20 seconds of the video.
(3) PLAYLIST: You can show a playlist or a subscribe button, have reference to two different videos, playlist, etc.
(4) BLUR: You can add Blur to a video, as well, blur faces or can blur specific areas in the video.
Select a video and that will take you to the basic Optimisation screen. There are a few things that are important here:
(1) THE TITLE: It is the reason for people to land on your page. So, it must be very attractive.
(2) THE THUMBNAIL: YouTube will pick a few thumbnails based on your video. But, you can also upload your own thumbnail.
(3) THE DESCRIPTION: It must be in line with the Title and the content of the video. Make sure you use Keywords, that are relevant to the video and to your business.
(4) TAGS: You can add tags. It helps people to find your video based on the tag, that you have set.
(5) PLAYLIST: You can select the playlist, that you want the video to be part of.
(6) CARDS: You can create cards in the end screen.
(7) ADVANCED SETTINGS: There's a lot more that you can add in the advanced settings. You can add the recording date, the location, the licence and right ownership of the video, if you are part of the commercial network with YouTube. You can select the syndication, where you want your videos to show, select a category for your video, the language and the caption certification, upload your subtitles and closed captioning.
(8) Finally, you can set things like, allowing comments and ratings and enabling age restrictions as well. You can allow people to embed the video. So, there are lots of things that you can set in the Optimisation and when you are happy with that, click save. Google and YouTube will then include all the settings in the indexing of the video. The better you do all this, the more likely your video will show up in the search.
STEP 1: Go to your YouTube homepage, and then, click on the little photo that you will see when you log into your Google account.
STEP 2: When you click on the settings, it'll take you to the screen, where you will be able to click on the button, see all channels or create a new channel.
STEP 3: Now, you will see the screen, where you can enter the name of your channel. Click create.
STEP 4: You will then landed to the page where you can start customising your channel. If you click on customise Channel, you see the blank version of the YouTube channel, where you can add your logo, the Channel art and the channel description.
STEP 5: To add a logo, click on the little pencil icon, it will actually take you to the Brand Page of your Google account. Click on edit and upload a photo.
STEP 6: You can do the same for the Channel art. Click on the Channel art. You need to make sure that you have a horizontal photo, that will show enough of what you want to cover in the banner. A nice feature is that, it will show you how it will look on the desktop, the TV and the mobile. Click select and then, you will see that you have uploaded the banner.
You can access the channel settings, by clicking on the little cart wheel on the top right. Click on that and this will take you to the basic privacy settings. You can keep your videos, subscriptions and saved playlists, private.
You can customise the layout of your channel and show the discussion tab. You can basically switch all these options on or off and you can also translate your channel info.
The basic settings you can find on this little screen, but, there are more options in the account settings and in the advanced settings. So, let's look first at the options in the ACCOUNT SETTINGS:
(1) This is where you can look at what you are going to share on Youtube, your connected apps and can connect your TV to the YouTube channel, etc.
(2) You can look at your billings and payments, your playback and performance.
(3) You can control your video experience, show annotations and in video notification.
(4) You can set the captions are always on or when that's available show automatic captions recognition.
(5) You can set the notifications for your YouTube. So, you can receive emails about your activities.
(6) In the advanced settings, you can check the country that you're based in, set keywords for your channels, disable interest based ads and link AdWords account.
(7) You can activate channel recommendations and display the subscriber account, integrate your YouTube channel with your Google Analytics.
(8) You can see the branding options that you have, so that you can add a watermark to your channel videos.
(9) You can also set default for uploading your videos.
(10) You have all the different options that you have with your channel and you can check what the status is - the different elements that are enabled and elements that you are eligible for and the elements that you are ineligible for.
Go to the standard channel page and click customise channel. There you will see the structure and elements of your YouTube channel. Important feature is that, you can look at your channel as yourself as a new visitor or as a returning visitor. You can set a video at the top of your YouTube channel, which will change whether you are a new visitor or a returning visitor.
But, let's first look at the different elements of your YouTube page that you can change:
(1) You can add videos & playlists to your channel and connect with other channels.
(2) You can manage your discussion and put more info in your about section.
(3) This is also where you can link to your other social media pages and add location. This will show on your channel banner.
(4) You can feature other channels that you would like to promote on your YouTube channel.
(5) You can add a playlist to your channel. A playlist is a group of videos around a particular topic.
• To create a playlist - click on new playlist, give it a title and click create. Now, you need to add videos to your playlist and click done and save it.
(6) You can add featured channels.
So, this is how you can optimise your YouTube channel.
Stay tuned to learn more about YOUTUBE MARKETING.